Producing fewer videos, but better ones: why quality makes all the difference

Introduction

In recent years, a trend has emerged: to produce more and more content, more and more quickly. A lot ofagencies specializing in short content have built their discourse around the Quantity of views, of printouts and sometimes even Leads generated. And it must be recognized: in certain sectors and for certain objectives, the vertical content can be particularly effective.

But this approach also quickly shows its limits. By dint of focusing on volume, the message weakens. Videos multiply, resemble each other, then disappear as soon as consumed. According to your branding, this type of content can even become counterproductive. What is seen quickly is, very often, Forgotten just as quickly.

In 2026, the real question is therefore no longer “how many videos to produce?” ”, but What videos really deserve to be published.

In this article, we will see why produce fewer videos, but with a cinematic look, is now a more coherent and sustainable strategy for well-known companies/brands.

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Producing more is no longer the solution: the myth of volume

Perceived quality directly impacts credibility

An amateur-rendered video sends a negative signal, even if the message is good. Your audience subconsciously associates this quality with your business.

Video is a mirror of your brand. If it lacks rigor, your credibility necessarily suffers.

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A bad video can do more damage than no video at all

We often hear that “it's better to do something than nothing.” On video, it's not true. A poorly produced, poorly written, or poorly executed video can permanently damage your image. It gives the impression of a lack of seriousness, rigor or maturity even if this is not the reality of your company, and the worst thing is that this impression is also spread internally among your teams who are not necessarily proud to be attached to this type of achievement.

In some cases, Do not communicate on video is less risky than distributing content that degrades the perception of your brand.

Just like a good video, a bad video stays. It circulates, it is shared, it is anchored in the mind of your audience. (and not only)

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A forgettable video is a lost opportunity

Producing volume without impact often means investing time and money in content that leaves no trace. A video seen and then immediately forgotten does not bring memorization, brand preference, or competitive advantage.

Conversely, a strong, well-thought-out, and well-produced video can continue to work for you long after it's released. It builds an image, reinforces a positioning and supports your goals over time.

So the real challenge is not to publish more, but to publish better with intention, requirement and consistency.

As in investment, it is a real asset that works for you, and that will passively bring you results (leads).

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Why not every video deserves to exist

Vertical content is not a one-size-fits-all solution

The vertical content is now omnipresent. Fast to produce, easy to consume, often favored by algorithms, it can generate views and engagement and in some sectors, that's a great thing.

But this format is not a universal answer to all challenges. Not all brands are intended to communicate in the same way, on the same platforms, with the same codes. According to your posturing, your branding and your target, the vertical can sometimes trivialize your speech, or even weaken the perception of your expertise.

In other words: just because a format works somewhere doesn't mean it's relevant for your business.

Chez First Class, even when we produce vertical content, we put the same level of requirement, reflection and artistic direction only for a horizontal format. The medium changes, not the ambition of the rendering.

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The problem is not the format or the channel, but what you are saying

Many businesses are looking for the “right format” as a magic bullet. In reality, no format will save a Weak message, a Poorly-thought-out script or an empty idea.

A successful video always starts with a clear intention: why the content exists, who it's for, and what it should cause. Without this prior thought, the vertical, horizontal, short or long format will only amplify the void.

The format is an enhancer. It can reinforce a good idea, but it never creates meaning on its own.

That doesn't mean you have to choose between vertical and horizontal. You can very well produce more authentic vertical content, captured on the telephone to unite a community, while simultaneously conducting Productions plus premium to promote your services or products.

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Is your target really on these platforms?

Before producing a large volume of videos, an essential question must be asked: Where is your target really located? And above all, what state of mind is she in when she consumes this content.

Being present where your audience is scrolling does not necessarily mean being relevant at that particular moment. Some platforms promote entertainment, others inspire, and still others promote decision-making.

To be effective, you need to understand the consumer context, the attention level And the Moment in the customer journey. It is under this condition that video becomes a real strategic lever.

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Conclusion: produce less, but produce better

Producing more videos has never guaranteed better results. What really makes a difference today is the relevancy of the content you broadcast, the perceived quality of your videos and the consistency with your brand image.

Not every video deserves to exist. Some can strengthen your positioning, create trust and support your prospects in their decision. Others, on the other hand, can dilute your message, weaken your credibility, or be forgotten as quickly as they were seen.

The video should be thought of as a strategic investment, just like your other marketing levers. A well-designed, well-executed video delivered in the right place can become a real asset : it works for you over time, supports your commercial discourse and generates opportunities in a sustainable way.

So the real question is not “how many videos to produce”, but What videos to produce, for whom, and for what purpose. It is this upstream thinking that makes it possible to move from a volume logic to an impact logic.

If you want to build a video strategy that is more demanding, more coherent and truly aligned with your business challenges, our team can support you.

Make an appointment with the Première Classe agency

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