Corporate video in Toulouse: how much does it cost and how to properly brief

Introduction:

If you type corporate video in Toulouse, you quickly come across two extremes: “it's €1,500” or “it's €25,000”. Great. Except that it does not help you to validate a budget, or to choose the right level of production.

One corporate video, cIt is a tool that is as important internally as it is externally. For reassure, Credibilize, and sometimes convert. So the real question is not “how much does it cost”, it's: What do we have to deliver, for which channel, with which requirement level.

In this article, we give you a simple method: understand the cost items, estimate the timeframes, and write a Brief Good point.

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Before the budget: what should your corporate video be used for

Before speaking prizes, we need to talk usage. Otherwise you're going to do the most common thing: produce an “OK” video... and not know where to put it.

One corporate video is not intended to please everyone. It must serve a specific moment in the journey: a visitor who hesitates, a candidate who compares your brand, a prospect who wants to be reassured.

In Toulouse, you can turn easily. The real subject is: What should this video trigger, and on which channel.

The 4 most profitable uses : site (reinsurance), LinkedIn (credibility), recruitment (employer brand), Ads (light retargeting).

The site (reinsurance)

This is the most common case: home page, “About” page, “Services” page. Here, your video is used to answer a simple question: “Can I trust you?”

What works:

• one message clear (who you are + for whom + what you do)
• one proof (figures, achievements, processes, customers)
• One tone humane (not a commercial voice-over)

LinkedIn (credibility)

On LinkedIn, a corporate video is not there to “tell the story of the company”. She is there for Credibilize a promise.

What works:

• a direct opening (customer problem)
• a short and clean structure
• subtitles (yes, even in B2B)
• Declinations 9:16 if you republish vertically

Recruiting (employer brand)

For a video recruitment, the objective is not to sell “a crop”. The aim is to reduce uncertainty.

What works:

• Show the real (rhythm, environment, team)
• concrete verbatims
• A typical day

Ads (light retargeting)

In ads, a corporate video is especially useful when the person already knows you a bit: Retargeting (at the bottom of the funnel.)

What works:

• a “proof” angle (results, a method, a before-and-after)
• a short version (20—30s maximum)
• a redirection to a conversion LP for example

The classic trap : “make a video” without a channel or objective, so a video that is useless.

The trap is to say: “We're making a corporate video”, without specifying Where will it be shared

Result:

• a duration that does not stick to any channel,
• a tone that is too institutional,
• a movie about you... instead of talking to the prospect.

If you only have one sentence to write in your brief, this is it:

This video should be used for [objective] on [channel], for [target], in order to [expected action].

Without this sentence, you are paying for production. Not a strategy and that's not what we're looking for. At Première Classe, this is what we advocate loud and clear, we are there to provide a creative commercial solution (video is only a tool)

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Corporate video in Toulouse: price ranges (and what they include)

Let's talk forks, but properly.

In Toulouse, you can find services at all levels. The problem is not the price gap. The problem is the gap in contents behind the price.

So here are three levels, with orders of magnitude. Without necessarily talking about negotiation, but above all to understand what you decide to invest in.

(We will still position ourselves on our rates within our agency)

Small framed format : interview/testimony/capsule, light team, simple post-prod.

Order of magnitude : often between €2,000 and €6,000+ (a video is impossible to price correctly without context, objectives, deliverables)

What it covers, most of the time:

• 1 half-day or 1 day of shooting
• team very light (often 1 person, sometimes 2)
• A post-production unsophisticated : editing, basic skin, export

For which cases it is very good:

• one interview simple with “premium” illustration plans
• one customer testimonial
• a rather short “presentation” capsule
• internal content

“Serious” corporate movie : pre-production, more controlled shooting, its + calibration, 2-4 declinations.

Order of magnitude : often between €8,000 and €25,000+ (a video is impossible to price correctly without context, objectives, deliverables)

What's really changing at this level:

• one preproduction (even light)
• a much better controlled shooting
• a more serious post-production
• 2 to 4 variations (ex: master + 1 vertical + 1 cut-down + subtitles)

This is the “comfort” level for a marketing manager: You invest in a marketing film exploitable on your channels with a lot of deliverables

Premium Level : artistic direction, staging, several locations, packaging, complete pack of deliverables.

Order of magnitude : often €15,000 to €30,000 +, depending on the device (a video is impossible to price correctly without context, objectives, deliverables)

We are no longer on “a great interview”. We are on a corporate video featuring a picture.

What you pay in addition:

• one artistic direction
• a more elaborate staging
• a more complete team
• a pack of deliverables that is much more complete and adaptable to your goals

For what cases does it make sense:

• “brand” video that should last 12—24 months,
• premium B2B campaign (site + LinkedIn + ads),
• fundraising/strategic recruitment
• redesign of positioning.

The trap to avoid: paying “premium” for a video that doesn't have message. At this level, the preproduction is non-negotiable.

We also talk about the pricing of advertising movies

What makes a quote vary (the positions that really matter)

Two quotes can show “corporate video” and yet have nothing to see.

The difference does not come from a “style.” It comes from invisible positions: preproduction, Shooting level, post-production (and especially the deliverables).

If you need to get a budget approved, or compare two proposals in Toulouse, read this block as a checklist. You'll see right away what's included... and what will come in addition haha

Pre-production: where half of the project is won

La preproduction, that's what many skip because “we'll see on the spot”. And that's exactly how you end up with a shoot that extends, an edit that goes in all directions, then a V1 that triggers 12 returns.

In concrete terms, clean pre-production is:

• one purpose clear (what the video should trigger)
• one message (1 promise, 1 proof, 1 angle)
• a structure (schedule, questions, voiceover if necessary)
• A list of deliverables (durations, formats, subtitles, combinations)
• a shooting plan (even a simple one)

What it changes for you:

• less stress.
• fewer returns
• less mental load

Shooting: crew, light, sound, logistics (the real difference)

The logistics may seem “easy.” But the estimate mainly moves on 4 levers: Team size, light, its, organizing.

1. Team size

• 1 person: efficient, but everything is based on a single energy.
• 2-3 people: more fluid, more stable, more margin for the unexpected.
• larger team: useful as soon as you have several locations, several speakers, or a premium rendering.

1. Lumière(we won't talk technical here)
2. Son(not here either)
3. Logistics

• tracking (s)
• installation time
• schedule of speakers (for example)

Post-production: editing, sound design, calibration, deliverables

This is where surprises happen, but very often if it gets stuck at this stage, the agency or your service provider is greatly responsible

1. MontageAssembly time explodes when:

• the shooting was not on schedule,

1. Sound design(we won't talk technical here)
2. Calibration(not here either)
3. Subtitles and skin(not there either)
4. Exports/deliverables

Everything that this project includes in terms of deliverables must be listed in advance.

At this point, if you want a simple basis for comparison: two quotes don't compare on price. They compare on the clarity of deliverables, of returns, and rights.

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The brief that avoids 15 back and forth trips (and protects your budget)

The Brief I speak with full knowledge of the facts It's the Holy Grail for us.This is what prevents the video from going off in all directions, from the wrong frame of the project.

Information to give from the start : objective, target, channel, message, CTA.

What you should write, black and white (even if it's short):

• Objective : what should the video trigger? (reassure, Credibilize, recruit, convert).
• Target : who is watching? (B2B prospects, candidates, partners, etc.).
• Canal : where does the video live? site, LinkedIn, YouTube, landing, ads.
• Message : a simple sentence
• CTA : what action at the end? (make an appointment, apply, ask for a quote, download a PDF)

If you want an ultra-simple model, go back to this:

This corporate video must be used for [objective] on [channel], for [target], in order to [action].

Example (true, effective):

This corporate video should serve to reassure B2B marketing decision-makers about our expertise, on the site and on LinkedIn, so that they can make an appointment.

The elements to be provided : charter, examples, legal/brand constraints, stakeholders.

The sooner you provide that, the more time you save

• Your charter : logo, fonts, colors, rules of use.
• 2—3 examples : to understand your requirements/inspirations even if it is our role to guide you
• The constraints Brand : forbidden words, mandatory information, sensitive topics
• The constraints legal if you have any: product claims, regulated sectors, internal validation
• The list of responders
• The project manager : the person who should be involved with us from start to finish
• The locations: in your premises in Toulouse? multiple sites? need a more neutral decor?

Important point: Don't try to lock everything alone. Provide the elements, for example, it is during pre-production workshops with our teams that we refine the rest. But at least we're leaving with a healthy and solid base

The list of deliverables

This is the point that avoids surprises.

If you don't list the deliverables, you are buying “a video”. And “a video” doesn't mean anything.

The minimum to frame:

• Duration of the master: 60—90s? 2 minutes?
• Formats: 16:9 (Site/YouTube) and/or 9:16 (social)
• Subtitles: yes/no (if LinkedIn, the answer is often yes)
• Variations: 15—30s, cut-down by use, ads versions if necessary

A “simple but smart” pack often looks like:

• 1 master 16:9
• 1 version 9:16
• 2 cut‑down (15—30s)
• subtitles According to the channel

Compare two quotes in Toulouse: checklist and warning signs

When you compare two quotes in Toulouse, the natural instinct is to look at the total. And that's normal.

But if you do that, you often compare two different things :

• On the one hand, a service
• on the other, a device with preproduction, steering, and a pack of deliverables.

The correct comparison is: process + deliverables + deadlines

I guarantee you that sometimes it is better to present to your line managers the highest estimate that will guarantee you the least problems (normally)

Comparison checklist : process, milestones, deliverables, returns, rights.

Here's what you need to find, black and white. If it is not written, consider that it is not included.

1) The process

• Who is flying?
• Is there a preproduction (schedule, questions, structure)?
• Are there any milestones validation (we call these pre-production workshops at Première Classe)

2) Deliverables

(I'm not going to repeat myself, I think you got it at this point in the article)

3) Returns

• How many returns are included?
• How do you get your feedback?

4) Rights

• Music: license + scope of use
• Stakeholders: image rights/contracts if necessary
• Transfer: duration/territories/supports

5) Deadlines

• Shooting date
• V1 date
• Returns processing time
• Final delivery date

Conclusion

One High-performance corporate video: it's time to prepare

You are buying a marketing tool, with deliverables Clear, one framework of work, and a distribution thought from the start.

The summary in 3 points

1. Fix the use Before the budget
2. List the deliverables
3. Frame the process

The right choice

The right choice is not “the cheapest.” He is the one who delivers a video to you exploitable and zero gray areas during the preparation phase

And if you still hesitate: in 90% of cases, the factor that changes everything is the preproduction.

Next step

Write a sentence. Only one. And you'll already have a better brief than most projects.

This corporate video must be used for [objective] on [channel], for [target], in order to [action].

Only then do you ask for quotes.

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If you are looking for a team in Toulouse for a corporate video framed and marketing oriented, you can book an appointment with Première Classe

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Written by Max From the Première Classe agency