Assemblage Bois - Custom Builds

Name: Assemblage Bois - Custom Builds
Uploaded: 2026-05-13T17:05:13.678Z
Description: Joinery Video Production in Toulouse | Assemblage Bois x Première Classe

Joinery Video Production in Toulouse | Assemblage Bois x Première Classe

In a joinery and craft market that is often standardized in Toulouse, differentiation no longer comes down to price, but to people. For Assemblage Bois, our video production agency created a tailor-made company founding film. The goal? To break the anonymity of the screen by combining powerful face-to-camera interviews with cinematic illustration shots (B-roll). This corporate video project highlights Alexandre Gabart’s unique positioning, showcases his technical expertise, and builds immediate trust with his future clients and partners in Haute-Garonne.

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Boarding crew

Production: Agence Première Classe

Director: Nathanaël Minet

Camera operator: Maxime Thepot

Director of photography: Nathanaël Minet

The story behind

Behind every workshop and every wood shaving lies a decision to break from the norm. For Alexandre Gabart, founder of Assemblage Bois, it was the choice to leave a predetermined path to build his own vision of fine woodworking. Our production team met with him to capture this pivotal moment. More than just a business presentation, this corporate film recounts the convictions, doubts, and energy invested in creating this venture. By immortalizing this intangible heritage and unique character, Première Classe created an inimitable marketing asset that competitors will never be able to copy. A human story that particularly resonates with a Toulouse audience seeking authenticity.

Intention

The strategic intention behind this founding film was to pull Assemblage Bois out of the red ocean of price wars and establish it as a premium brand in Toulouse.

Marketing & Business Objectives:

Solidify Positioning: Enhance the perceived value of Assemblage Bois's services by associating the artisanal craft with a high-end brand image.
Generate Trust (Trust Rate): Humanize the organization to shorten the sales cycle (the prospect feels like they know Alexandre even before the first meeting).