B2B Advertising Film Toulouse | Blabla Cube

Name: B2B Advertising Film Toulouse | Blabla Cube
Uploaded: 2026-01-02T14:48:10.974Z
Description: Discover how Première Classe showcased the silence and design of Blabla Cube acoustic booths in two B2B advertising films.

Discover how Première Classe showcased the silence and design of Blabla Cube acoustic booths in two B2B advertising films.

Maxime et Nathanël ont su comprendre notre besoin et s'adapter aux contraintes de notre entreprise. Sans leurs précieux conseils et leur rigueur professionnelle, nous ne serions pas arrivés à un résultat si premium et qualitatif.

Blabla Cube

In the design of modern workspaces, acoustic comfort has become a strategic issue for productivity and well-being. For Blabla Cube, our video production agency in Toulouse produced a diptych of B2B advertising films. The challenge of this corporate audiovisual project was to put the intangible on screen — silence — while showcasing two ranges of acoustic booths (Premium and Essential) with the same aesthetic standards. By combining immersive sound design with refined art direction, Première Classe created corporate video content that establishes the brand as the go-to solution to noise in open-plan offices.

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Boarding crew

Production: Agence Première Classe

Director: Nathanaël Minet

Director of photography: Maxime Thepot

Camera operator: Alexandre Faure

Making of: Antoine Fraissé

The story behind

In many workspaces, noise has become a tolerated norm. We eventually accept it, until the urgent need for quiet becomes undeniable. These two Blabla Cube commercials are based on this universal observation. Our production team aimed to demonstrate how the Premium and Essential cabins create true havens of serenity amidst daily chaos: protected spaces where one can finally concentrate, collaborate, or find a moment of solitude. Something simple, yet incredibly rare in today's workplaces. This audiovisual project was entirely conceived to place silence, comfort, and human well-being at the heart of professional environments. By immortalizing the use-value of these cabins, Première Classe has transformed an industrial product into a genuine brand asset, inimitable and deeply rooted in the current expectations of the job market.

Intention

The strategic intent behind this dual video campaign for Blabla Cube was to create a psychological trigger for decision-makers (HR Directors, Facility Managers, Executives) by visually and acoustically contrasting the frustration of noise with the relief of silence.

Marketing & Positioning Objectives:

Segment and Showcase the Offering: Visually demonstrate that the Essential and Premium ranges meet the same quality standards, while justifying the positioning difference through precise aesthetic details captured on camera.
Accelerate the Sales Funnel (Lead Nurturing): Provide sales teams with a powerful video tool to evangelize the market and reduce purchasing barriers during B2B prospecting phases.