Operating name
“first class”
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World-class video
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HQ Toulouse

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Corporate Film Industry Toulouse | Structa

Discover the corporate film Première Classe made for Structa, highlighting the industrial and human excellence of French manufacturing.

In the production and manufacturing sector, transparency and local roots have become essential sources of reassurance for key accounts. For Structa, our video production agency in Toulouse produced a corporate brand film. The challenge of this corporate audiovisual project was to visually convey the meeting point between industrial rigor and the company’s human values. By filming behind the scenes of their factory, from R&D to the assembly lines, Première Classe created premium video content that promotes Made in France, strengthens the employer brand, and builds immediate trust with their B2B partners.

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Boarding crew

Production: Agence Première Classe

Director: Nathanaël Minet

Director of photography: Maxime Thepot

Camera operator: Alexandre Faure

Making of: Antoine Fraissé

The story behind

At Structa, production isn't just about mechanically assembling components. It's primarily a way of thinking about work, time, and all the responsibility that comes with it. This corporate film tells the story of this unique approach. Our production team immersed themselves in the workshops to capture a proudly embraced local production: acoustic booths conceived, designed, and manufactured in France, with meticulous attention paid at every stage from design to final assembly. Through our images, we discover a coherent and transparent industrial model, where technological innovation progresses without ever compromising on technical standards, nor on respect for its teams and environment. By immortalizing this intangible and industrial heritage, Première Classe transformed a production site into a powerful, inimitable marketing asset.

Intention

The strategic intent behind this corporate film for Structa was to go beyond mere commercial discourse, creating a tool for influence and reassurance aimed at demanding B2B buyers and specifiers.

Marketing Objectives & Positioning:

  • Building credibility for "Made in France": To visually demonstrate the reality of local industrial capabilities in the face of red ocean competition that outsources its production.
  • Activating the Employer Brand lever: To highlight the men and women of the factory to attract top technical talent in the industrial sector and unite internal teams around a common project.
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